When it comes to skincare, there are entire bibles, pocketbooks, and magazines dedicated to the skincare do’s and don’ts of woman. For men, that’s a different story entirely. We’re here to change that. It’s true that men’s skin is a bit thicker and more resilient than that of a woman but that doesn’t need a good range of products and the routine to match. WOW products are here to answer any question your skin may have.
Our formulas are clean but effective. Simple but incredibly clever. All while looking pretty good on your bathroom shelf too.We’re a friendly bunch and we like to share the routine that’ll give you the WOW glow we get so many compliments on. Here are the steps and the products to make it yours.
For a smooth shave
Get your smoothest shave yet with Way Of Will Will. The Pre Shave Oil effortlessly glides your razor over the skin and shaves any unwanted fuzz with ease. Our shaving oil base blends Olive, Avocado and Meadowfoam oil to keep your skin smooth, moisturized and protected during your shaving session. Want to shave safe from start to finish? Check out our Shave Set and you and your stubble will be ready for anything that comes your way.
For a clean feel
Mandarin and mint, grapefruit and pine, lavender and cedarwood. While these sound like the notes of a complex perfume, they are actually the ingredients of everyone’s soon to be favorite body washes. Perfect for that post-workout cleanse or to awaken your mind and your senses in the early morning. We wouldn’t be WOW if the ingredients were anything less than amazing. Mandarin essential oil helps you tackle any unwanted bacteria and Peppermint helps to cool and soothe overworked muscles. And that’s just describing one of our three hero formulas.
For a clear complexion
Finding the right cleanser can be stressful. With WOW, it doesn’t have to be. Our face cleanser is mild, all-natural and goes easy on the foam. Instead of overly stripping the skin, and therefore disrupting its barrier, this formula respects your ph balance and leaves it clean, calm and refreshed.
For a toned complexion
Moisturizing without toning first is like painting a wall without a primer. A toner makes sure that your complexion is ready for whatever comes next – serum, moisturizer and a good night’s sleep in case you were wondering. Ours are jam-packed with silk amino acids and all other sorts of natural goods. It’s time to take complexion cocooning to a whole new level. Whether your skin is oily, mature or needs a more gentle touch (sensitive), we’ve got the right toner for you.
For a reborn complexion
You may have heard that of clay working wonders for your skin, but have you heard of Multani Mitti Clay? This ingredient is gentle on your face but acts as an excellent at banishing dead cells and unclogging those pesky pores.